World's largest consumer-staples company, an AI-uncorrelated pure defensive control and Dividend King
Procter & Gamble
P&G is the world's largest consumer-staples company, selling everyday brands across Beauty, Grooming, Health Care, Fabric & Home Care and Baby, Feminine & Family Care; on this map it is a pure defensive control with no touchpoint to the AI chain. FY2025 net sales were $84.3 billion, and its results run on the consumer economy and a commodity and FX clock (pulp, surfactants) rather than the AI cycle. As a Dividend King with 69 consecutive years of dividend increases, it is judged on defensiveness and dividend stability rather than value-chain re-ratings.
Business categories Branded Consumer Goods · Consumer Brands & Commerce · primary
PG Updated Sep 24, 2026 5 AI consumers· 5 recurring
Per the valuechain.wiki graph, Procter & Gamble is directly linked to 6 companies (3 supply, 3 revenue relationships) and reaches 75 companies within two hops; the links are backed by 10 dated sources, 3 of them primary filings (as of 2026-09-24).
Financials & Segments
- Total revenue · FY2025 net sales of $84.3B (+0.3% YoY, +2% organic), across five reportable segments
- Customer concentration · Largest customer Walmart is about 15% of net sales. Dividend King (69 consecutive years of increases, about $10bn dividends in FY2026). Raw material and FX swings are the key earnings variables
- Segments · Fabric & Home Care · Baby, Feminine & Family Care · Beauty · Health Care · Grooming
Revenue from
- 소비자 (생활필수 5개 부문 브랜드) High confidence· Amount 84.3 USD10억 · FY2025 · net sales
End demand is consumers worldwide buying everyday brands across the five segments (Beauty, Grooming, Health Care, Fabric & Home Care, Baby/Feminine & Family Care). FY2025 net sales of $84.3bn are defensive across the cycle. - Walmart Inc High confidence· Revenue share 16% · FY2025
Revenue reaches consumers through large retail, and within that Walmart is about 15% of net sales, the only customer above 10% per disclosure. This edge links a consumer-staples supplier to its largest retail distributor. - Dollar General Corporation High confidence
Procter & Gamble has been a direct merchandise supplier of household consumer goods sold by Dollar General, accounting for about 11% of fiscal 2006 purchases in the historical disclosure, while no current supplier-specific share has been disclosed. - Amazon Medium confidence
Amazon's Vendor Flex places fulfillment staff inside P&G warehouses to pack and ship P&G staples on site, anchoring a 1P vendor relationship.
Pays to
- 원자재 (펄프·계면활성제·수지, 유가 연동, 비공개) High confidence
The largest cost is raw materials: pulp for tissue and diapers, surfactants for detergents, and resins for packaging, tied to oil and commodity prices, with raw material and FX swings the key earnings variable. Individual suppliers and amounts are not disclosed.Confirms KO Simply Wall St Published Oct 16, 2025: Is Procter & Gamble's ongoing dividend growth a signal of confidence or a defensive stance? - Meta Platforms Medium confidence· ad spend total $9.2 · FY2025
One of the largest outlets of P&G's $9.2bn FY2025 ad spend; most Meta/Google digital buying executed in-house via self-service tools. - 광고·마케팅·물류 (비공개) Medium confidence
Large advertising and marketing spend to sustain brands, plus distribution and logistics, are the main operating costs. AI exposure is effectively nil and, where present, is a marketing and supply-chain efficiency tool. Details are per disclosed financials. - Dow Inc. Medium confidence
Procter & Gamble is identified by Dow as a key strategic customer and received raw material developed for a home-care product, while revenue from P&G and its share of Dow's sales are not disclosed. - International Flavors & Fragrances Medium confidence
Procter & Gamble receives perfume and delivery technology from IFF and awarded IFF its supplier sustainability award, while revenue by customer is undisclosed and no single customer represented 10% or more of IFF's 2025 sales.Confirms EN IFF Published Nov 30, 2022: IFF Honored for Advancing P&G Sustainability Progress in Perfume & Delivery Technology
Value-chain ripple (2 tiers)
Following node-to-node links up to 2 tiers; each firm is shown once, at its nearest tier.
| Company | Chain | '21 | '22 | '23 | '24 | '25 | YTD |
|---|---|---|---|---|---|---|---|
| CrowdStrike | lead2 | -3.3 | -48.6 | +142.5 | +34 | +37 | +134.7 |
| Palo Alto Networks | lead2 | +56.7 | -24.8 | +111.3 | +23.4 | +1.2 | +127.4 |
| Datadog | lead2 | +80.9 | -58.7 | +65.1 | +17.7 | -4.8 | +115.6 |
| Snowflake | lead2 | +20.4 | -57.6 | +38.6 | -22.4 | +42.1 | +68.2 |
| Illumina | lead2 | +2.8 | -46.9 | -31.1 | -1.3 | -1.8 | +66.4 |
| Schrodinger | lead2 | -56 | -46.3 | +91.5 | -46.1 | -7.3 | +52.6 |
| Schlumberger | lead2 | +39.6 | +81.2 | -0.8 | -24.5 | +3.3 | +52.3 |
| Airbnb Inc | lead2 | · | -48.6 | +59.2 | -3.5 | +3.3 | +34.1 |
| Labcorp Holdings Inc. | lead2 | +54.4 | -24.4 | +13.8 | +2.2 | +10.6 | +25.3 |
| Becton, Dickinson and Company | lead2 | +1.9 | +5.1 | -2.7 | -5.4 | -12.6 | +22.8 |
| UnitedHealth Group Incorporated | lead2 | +45.2 | +6.9 | +0.8 | -2.4 | -33.1 | +21.9 |
| Live Nation Entertainment, Inc. | lead2 | +62.9 | -41.7 | +34.2 | +38.4 | +10 | +21.8 |
| Carrier Global Corporation | lead2 | +45.3 | -22.7 | +41.5 | +20.3 | -21.8 | +14.3 |
| Waters Corporation | lead2 | +50.6 | -8.1 | -3.9 | +12.7 | +2.4 | +14.2 |
| Rockwell Automation, Inc. | lead2 | +41.2 | -24.8 | +22.6 | -6.2 | +38.4 | +12.3 |
| Agilent Technologies, Inc. | lead2 | +35.5 | -5.5 | -6.4 | -2.7 | +1.9 | +11.5 |
| Automatic Data Processing, Inc. | lead2 | +42.6 | -1.3 | -0.2 | +28.4 | -10.2 | +9.6 |
| Hilton Worldwide Holdings Inc. | lead2 | +40.2 | -18.7 | +44.7 | +36.1 | +16.5 | +8.5 |
| 3M Company | lead2 | +4.9 | -29.6 | -3.3 | +46.1 | +26.4 | +6.8 |
| Expedia Group, Inc. | lead2 | +36.5 | -51.5 | +73.3 | +22.8 | +53.3 | +5.8 |
| Hubbell Incorporated | lead2 | +35.6 | +15.1 | +42.4 | +28.9 | +7.4 | +4.7 |
| MercadoLibre, Inc. | lead2 | -19.5 | -37.2 | +85.7 | +8.2 | +18.5 | -1.8 |
| DoorDash, Inc. | lead2 | · | -67.2 | +102.6 | +69.6 | +35 | -6.5 |
| The Walt Disney Company | lead2 | -14.5 | -43.9 | +4.3 | +24.4 | +3.3 | -6.7 |
| Uber | lead2 | -17.8 | -41 | +149 | -2 | +35.5 | -7.3 |
| Roper Technologies | lead2 | +14.7 | -11.6 | +26.9 | -4.1 | -13.8 | -7.9 |
| Workday, Inc. | lead2 | +14 | -38.7 | +65 | -6.5 | -16.8 | -8.8 |
| Axon Enterprise, Inc. | lead2 | +28.1 | +5.7 | +55.7 | +130.1 | -4.4 | -9.2 |
| Constellation Brands, Inc. | lead2 | +16.1 | -6.4 | +5.8 | -7.1 | -36 | -9.2 |
| Salesforce, Inc. | lead2 | +14.2 | -47.8 | +98.5 | +27.8 | -20.2 | -12.9 |
| GE HealthCare Technologies Inc. | lead2 | · | · | · | +1.3 | +5.1 | -15.9 |
| Netflix | lead2 | +11.4 | -51.1 | +65.1 | +83.1 | +5.2 | -16.5 |
| Stryker Corporation | lead2 | +10.2 | -7.4 | +23.8 | +21.3 | -1.5 | -20.4 |
| IDEXX Laboratories, Inc. | lead2 | +31.7 | -38 | +36.1 | -25.5 | +63.6 | -20.9 |
| Comcast Corporation | lead2 | -2.2 | -28.7 | +29.1 | -11.8 | -17.3 | -22.3 |
| Adobe Inc. | lead2 | +13.4 | -40.7 | +77.3 | -25.5 | -21.3 | -23.9 |
| Autodesk, Inc. | lead2 | -7.9 | -33.5 | +30.3 | +21.4 | +0.1 | -26.4 |
| Coupang | lead2 | · | -49.9 | +10.1 | +35.8 | +7.3 | -35.2 |
| Fair Isaac Corporation | lead2 | -15.1 | +38 | +94.5 | +71 | -15.1 | -44.9 |
| Intuit Inc. | lead2 | +70.3 | -39.1 | +61.8 | +1.2 | +6.1 | -53.7 |
| Corteva, Inc. | lead2 | +23.6 | +25.6 | -17.5 | +20.2 | +18.9 | -80.1 |
| Amazon | lead1 | +2.4 | -49.6 | +80.9 | +44.4 | +5.2 | +12 |
| Dollar General Corporation | lead1 | +13 | +5.6 | -44.1 | -43.1 | +79.6 | +1.8 |
| Walmart Inc | lead1 | +2 | -0.5 | +12.9 | +74 | +24.5 | +0.6 |
| Procter & Gamble | node | +20.5 | -5 | -0.9 | +17.3 | -12.3 | +4.5 |
| International Flavors & Fragrances | benef1 | +41.5 | -28.3 | -19.5 | +6.3 | -18.4 | +27.5 |
| Dow Inc. | benef1 | +6.8 | -6.6 | +14.7 | -22.8 | -37.4 | +25.7 |
| Meta Platforms | benef1 | +23.1 | -64.2 | +194.1 | +66 | +13.1 | -6.4 |
| AMD | benef2 | +56.9 | -55 | +127.6 | -18.1 | +77.3 | +183.9 |
| Western Digital | benef2 | +17.7 | -51.6 | +66 | +13.9 | +283.7 | +130.9 |
| Astera Labs | benef2 | · | · | · | · | +25.6 | +105.7 |
| Wiwynn | benef2 | +24.7 | -22.3 | +206.4 | +3.5 | +64.4 | +92.3 |
| Corning | benef2 | +5.9 | -11.6 | -1.2 | +60.6 | +87.8 | +77.2 |
| Everpure (formerly Pure Storage) | benef2 | +44 | -17.8 | +33.3 | +72.3 | +9.1 | +48.5 |
| Arista Networks | benef2 | +97.9 | -15.6 | +94.1 | +87.7 | +18.5 | +47.9 |
| Caterpillar | benef2 | +16 | +18.6 | +25.9 | +24.7 | +60.3 | +40.6 |
| Eaton | benef2 | +46.7 | -7.2 | +56.2 | +39.5 | -2.8 | +36 |
| Eoptolink | benef2 | -10.1 | -27.7 | +136.6 | +197 | +368.8 | +29.1 |
| Celestica | benef2 | +37.9 | +1.3 | +159.8 | +215.2 | +220.3 | +22.5 |
| Quanta Computer | benef2 | +22.2 | -12.8 | +254.5 | +12.7 | +8.9 | +21.2 |
| Air Liquide | benef2 | +14.3 | +8.1 | +21.1 | +8.7 | -4.6 | +20.7 |
| CoreWeave | benef2 | · | · | · | · | · | +14.6 |
| Linde | benef2 | +33.4 | -4.4 | +27.7 | +3.2 | +3.2 | +14.6 |
| Entergy | benef2 | +17.1 | +3.6 | -6.1 | +56 | +25.3 | +13.2 |
| Schneider Electric | benef2 | +25.9 | +1.6 | +25.8 | +36.1 | +0.5 | +11.7 |
| DuPont | benef2 | +15.4 | -13.4 | +14.4 | +1 | +28.7 | +10.5 |
| NextEra Energy | benef2 | +23.4 | -8.5 | -25.3 | +21.5 | +15.5 | +6.2 |
| Broadcom | benef2 | +56.5 | -13.3 | +104.2 | +110.5 | +50.6 | +5 |
| Xcel Energy | benef2 | +4.4 | +6.4 | -8.7 | +12.3 | +13.9 | +4.1 |
| WEC Energy Group | benef2 | +8.7 | -0.5 | -7 | +16.1 | +16 | +3.1 |
| Vistra | benef2 | +19.6 | +5.1 | +70.7 | +261.5 | +17.7 | -7.2 |
| Luxshare Precision | benef2 | -11.9 | -30.2 | -21.2 | +58.8 | +29.3 | -7.4 |
| Constellation Energy | benef2 | · | · | +37.2 | +92.7 | +58.8 | -15.3 |
| Xylem Inc. | benef2 | +18.9 | -6.6 | +4.8 | +2.6 | +18.8 | -21.5 |
| Oklo | benef2 | · | +0.7 | +6.5 | +101 | +238 | -42.5 |
YTD as of 2026-09-04 · source: Yahoo Finance
Procter & Gamble is the World's largest consumer-staples company, an AI-uncorrelated pure defensive control and Dividend King. It is +4.5% in 2026. Demand side (avg +4.4%), the stock (+4.5%) and supply side (avg -6.4%) are moving in step. Propagation has completed a lap, so the next leg depends on individual results more than chain direction. Among connected nodes the furthest ahead is Amazon (+12%) and the furthest behind is Meta Platforms (-6.4%). If chain logic explains the gap, the laggard is the next propagation candidate; if not, the link itself deserves a second look. As a Dividend King with 69 consecutive years of dividend increases, it is judged on defensiveness and dividend stability rather than value-chain re-ratings.
Analysis generated from returns as of 2026-09-04Analyst ratings
Consensus: Buy 3 · Hold 0 · Sell 0 · Avg. target $170 · Price $146.44 (09-04) · Upside +16%
| Broker | Rating | Target | Published | |
|---|---|---|---|---|
| Jefferies | Buy | $175 | Apr 20, 2026 | Report ↗ |
| Morgan Stanley | Overweight | $175 | Jan 22, 2026 | Report ↗ |
| UBS | Buy | $161 | Jan 16, 2026 | Report ↗ |
Jefferies cut its target to $175 from $179 (trimming FY2026/FY2027 EPS by 1%/4% on cost pressures) but kept Buy, viewing P&G as among the best positioned in consumer staples to manage the pressure.
Analyses covering this node
- Consumption does not run on one clock: staples, discretionary, luxury diverge Jul 5, 2026
- AI money stays inside the chain: consumption and capital run on other clocks Jul 5, 2026
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