# Who are Procter & Gamble's customers? Who does Procter & Gamble earn revenue from?
Canonical: https://valuechain.wiki/procter-gamble · Facet: customers · Updated: 2026-09-24T12:56:01.656538+00:00 · Source: ValueChain.wiki (cited money-flow graph)

**Citable summary**: Procter & Gamble's confirmed revenue counterparties include Walmart Inc, Dollar General Corporation, Amazon plus 1 undisclosed/aggregate relationship. Per the valuechain.wiki graph: 4 revenue edges, backed by 6 dated sources, 3 of them primary filings (as of 2026-09-24).

### 소비자 (생활필수 5개 부문 브랜드) (high)
- metric: Amount 84.3 USD10억 · FY2025 · net sales
- note: End demand is consumers worldwide buying everyday brands across the five segments (Beauty, Grooming, Health Care, Fabric & Home Care, Baby/Feminine & Family Care). FY2025 net sales of $84.3bn are defensive across the cycle.
- [confirms] TradingView (EN, news, published 2025-08-04) https://www.tradingview.com/news/tradingview:e3b6e8aaa9837:0-procter-gamble-co-sec-10-k-report/: "FY2025 net sales were $84,284 million, up $245 million, across five reportable segments: Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care."
- [confirms] Procter & Gamble (EN, filing, published 2025-08-04) https://www.sec.gov/Archives/edgar/data/0000080424/000008042425000076/pg-20250630.htm: "FY2025 net sales were $84,284 million, sold to consumers across five reportable segments: Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care."

### Walmart Inc (high)  → /walmart.md
- metric: Revenue share 16% · FY2025
- note: Revenue reaches consumers through large retail, and within that Walmart is about 15% of net sales, the only customer above 10% per disclosure. This edge links a consumer-staples supplier to its largest retail distributor.
- [confirms] Procter & Gamble (EN, filing, published 2025-08-04) https://www.sec.gov/Archives/edgar/data/0000080424/000008042425000076/pg-20250630.htm: "Sales to Walmart are about 15% of net sales, the single largest customer per the customer-concentration disclosure."
- [confirms] U.S. SEC (EDGAR) (EN, filing, published 2025-08-04) https://www.sec.gov/Archives/edgar/data/80424/000008042425000076/pg-20250630.htm: "Sales to Walmart Inc. and its affiliates represent approximately 16% of total sales in 2025 and 2024; top ten customers 43% of FY2025 net sales."

### 달러 제너럴 (high)  → /dollar-general.md
- note: Procter & Gamble has been a direct merchandise supplier of household consumer goods sold by Dollar General, accounting for about 11% of fiscal 2006 purchases in the historical disclosure, while no current supplier-specific share has been disclosed.
- [confirms] SEC EDGAR (EN, filing, published 2007-03-29) https://www.sec.gov/Archives/edgar/data/29534/000002953407000023/f200610kfinal.htm: "Approximately 11% of our purchases in 2006 were from The Procter & Gamble Company."

### 아마존 (1P 벤더·Vendor Flex) (mid)  → /amazon.md
- note: Amazon's Vendor Flex places fulfillment staff inside P&G warehouses to pack and ship P&G staples on site, anchoring a 1P vendor relationship.
- [confirms] LoTIS (Korea) (KO, news, published 2014-11-25) https://www.lotis.or.kr/news/2541: "Under Vendor Flex, Amazon performs packing/shipping on site inside P&G warehouses."
- [confirms] Retail Dive (EN, news, published 2014-02-26) https://www.retaildive.com/news/amazon-deal-with-pg-has-competitors-steaming/232317/: "Amazon established fulfillment centers within P&G's warehouses through its Vendor Flex program."

Reverse side: https://valuechain.wiki/procter-gamble/suppliers.md · Ripple: https://valuechain.wiki/procter-gamble/ripple.md

---
Full node: https://valuechain.wiki/procter-gamble.md · JSON: https://valuechain.wiki/procter-gamble.json