Digital-first home retailer
Williams-Sonoma, Inc.
Williams-Sonoma sells home products under brands including Pottery Barn, West Elm and Williams Sonoma through e-commerce, stores, business customers and international franchisees. Its cost base includes merchandise sourcing and delivery, along with customer-data and marketing infrastructure such as Salesforce.
Business categories Home Improvement & Furnishings Retail · Consumer Brands & Commerce · primary
WSM Updated Sep 24, 2026 5 AI consumers· 3 recurring
Per the valuechain.wiki graph, Williams-Sonoma, Inc. is directly linked to 3 companies (2 supply, 1 revenue relationships) and reaches 5 companies within two hops; the links are backed by 8 dated sources, 1 of them primary filings (as of 2026-09-24).
Financials & Segments
- Total revenue · FY2026 total revenue of $7,806,816,000 (period ended 2026-02-01)
- Segments · Pottery Barn · West Elm · Williams Sonoma and Williams Sonoma Home · Pottery Barn Kids and Teen · Other
Revenue from
- Capital One High confidence
Capital One is the exclusive long-term issuer of Williams-Sonoma's co-branded and private-label cards. Williams-Sonoma receives issuer incentives for licensing and marketing services, but it does not disclose the counterparty-specific amount.Confirms EN NerdWallet Published Feb 12, 2026: 5 Things to Know About the Pottery Barn, West Elm, Williams Sonoma Credit CardsConfirms EN Capital One Published Jun 16, 2021: Williams-Sonoma Introduces Partnership with Capital One - Hyundai Livart Furniture Co., Ltd. Medium confidence
Hyundai Livart operates stores and online sales for four Williams-Sonoma brands in South Korea and purchases merchandise under the franchise arrangement. The term and exclusivity are public, but Williams-Sonoma does not disclose revenue from Hyundai Livart.Confirms EN Williams-Sonoma, Inc. Published Jul 27, 2017: Williams-Sonoma, Inc. Announces Opening of First Franchise Stores in South KoreaConfirms KO Yonhap News Agency Published Feb 14, 2017: Williams-Sonoma Enters Korea Through Hyundai Department Store Group
Pays to
- Salesforce, Inc. Medium confidence
Williams-Sonoma uses Salesforce Data Cloud, Marketing Cloud, Sales Cloud, Service Cloud and professional services for customer-data unification, personalized marketing and B2B ordering. Contract value is undisclosed.Confirms EN Salesforce Published Sep 12, 2023: Williams-Sonoma, Inc. and Salesforce Team Up to Serve Customers at Home - United Parcel Service, Inc. Medium confidence
UPS is a delivery provider for Williams-Sonoma merchandise. A disclosed operating case confirms more than 20 years of fresh-food delivery work, but no total contract value is public.Confirms EN UPS Published Nov 21, 2024: Williams Sonoma Trusts UPS to Deliver Just in Time for the Holidays
Investments
- Outward, Inc. High confidence· Contract value $112M · 2017 acquisition · All-cash contractual acquisition price for Outward
Williams-Sonoma acquired 3D-imaging and augmented-reality company Outward in 2017 for $112 million in cash. Its 2026 10-K continues to identify goodwill arising from the acquisition.Confirms EN Williams-Sonoma, Inc. Published Nov 16, 2017: Williams-Sonoma, Inc. Announces Acquisition of Outward, Inc.
Value-chain ripple (2 tiers)
Following node-to-node links up to 2 tiers; each firm is shown once, at its nearest tier.
| Company | Chain | '21 | '22 | '23 | '24 | '25 | YTD |
|---|---|---|---|---|---|---|---|
| Capital One | lead1 | +49.3 | -34.6 | +44.3 | +38.2 | +37.6 | -16.8 |
| Williams-Sonoma, Inc. | node | +68.6 | -30.5 | +80.2 | +86.6 | -2.1 | +28.7 |
| Salesforce, Inc. | benef1 | +14.2 | -47.8 | +98.5 | +27.8 | -20.2 | -12.9 |
| Amazon | benef2 | +2.4 | -49.6 | +80.9 | +44.4 | +5.2 | +12 |
| Alphabet (Google) | benef2 | +65.3 | -39.1 | +58.3 | +36 | +66 | +8.3 |
YTD as of 2026-09-04 · source: Yahoo Finance
Williams-Sonoma, Inc. operates across Digital-first home retailer. It is +28.7% in 2026. The stock (+28.7%) and its supply side (avg +3.2%) are moving in step. Among connected nodes the furthest ahead is United Parcel Service, Inc. (+8%) and the furthest behind is Salesforce, Inc. (-1.6%). If chain logic explains the gap, the laggard is the next propagation candidate; if not, the link itself deserves a second look. Its cost base includes merchandise sourcing and delivery, along with customer-data and marketing infrastructure such as Salesforce.
Analysis generated from returns as of 2026-09-04← All companiesMarkdown · JSON · Customers · Suppliers · Ripple