# Who are Williams-Sonoma, Inc.'s customers? Who does Williams-Sonoma, Inc. earn revenue from?
Canonical: https://valuechain.wiki/williams-sonoma · Facet: customers · Updated: 2026-09-24T04:38:17.383184+00:00 · Source: ValueChain.wiki (cited money-flow graph)

**Citable summary**: Williams-Sonoma, Inc.'s confirmed revenue counterparties include Capital One plus 1 undisclosed/aggregate relationship. Per the valuechain.wiki graph: 2 revenue edges, backed by 5 dated sources, 1 of them primary filings (as of 2026-09-24).

### 캐피털 원 (high)  → /capital-one.md
- note: Capital One is the exclusive long-term issuer of Williams-Sonoma's co-branded and private-label cards. Williams-Sonoma receives issuer incentives for licensing and marketing services, but it does not disclose the counterparty-specific amount.
- [confirms] SEC EDGAR (EN, filing, published 2026-03-26) https://www.sec.gov/Archives/edgar/data/719955/000071995526000059/wsm-20260201.htm: "We enter into agreements with credit card issuers ... whereby we receive cash incentives in exchange for promised services."
- [confirms] NerdWallet (EN, analysis, published 2026-02-12) https://www.nerdwallet.com/credit-cards/learn/capital-one-launches-new-store-cards-for-williams-sonoma-pottery-barn-others: "Capital One issues a group of co-branded store credit cards for the Williams Sonoma family of retail brands."
- [confirms] Capital One (EN, news, published 2021-06-16) https://www.capitalone.com/about/newsroom/williams-sonoma-partnership/?v=1731583106428: "Capital One ... becoming the exclusive long-term issuing partner for Williams-Sonoma, Inc.'s new co-brand and private-label credit card program."

### 현대리바트 (mid)
- note: Hyundai Livart operates stores and online sales for four Williams-Sonoma brands in South Korea and purchases merchandise under the franchise arrangement. The term and exclusivity are public, but Williams-Sonoma does not disclose revenue from Hyundai Livart.
- [confirms] Williams-Sonoma, Inc. (EN, ir, published 2017-07-27) https://ir.williams-sonomainc.com/investor-information/news-releases/news-release-details/2017/Williams-Sonoma-Inc-Announces-Opening-of-First-Franchise-Stores-in-South-Korea/default.aspx: "The first stores in Seoul opened under its strategic franchise agreement with Hyundai Livart Furniture."
- [confirms] Yonhap News Agency (KO, news, published 2017-02-14) https://www.yna.co.kr/view/AKR20170214056700030: "Hyundai Livart signed a franchise agreement granting it exclusive Korean sales rights to four brands for ten years."

Reverse side: https://valuechain.wiki/williams-sonoma/suppliers.md · Ripple: https://valuechain.wiki/williams-sonoma/ripple.md

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