# Who does Williams-Sonoma, Inc. pay? Who are its key suppliers?
Canonical: https://valuechain.wiki/williams-sonoma · Facet: suppliers · Updated: 2026-09-24T04:38:17.383184+00:00 · Source: ValueChain.wiki (cited money-flow graph)

**Citable summary**: Williams-Sonoma, Inc.'s confirmed suppliers/cost counterparties include Salesforce, Inc., United Parcel Service, Inc.. Per the valuechain.wiki graph: 2 cost edges, backed by 2 dated sources, 0 of them primary filings (as of 2026-09-24).

### Outward (high)
- metric: Contract value $112M · 2017 acquisition · All-cash contractual acquisition price for Outward
- note: Williams-Sonoma acquired 3D-imaging and augmented-reality company Outward in 2017 for $112 million in cash. Its 2026 10-K continues to identify goodwill arising from the acquisition.
- [confirms] SEC EDGAR (EN, filing, published 2026-03-26) https://www.sec.gov/Archives/edgar/data/719955/000071995526000059/wsm-20260201.htm: "Goodwill ... primarily related to our fiscal 2017 acquisition of Outward."
- [confirms] Williams-Sonoma, Inc. (EN, ir, published 2017-11-16) https://ir.williams-sonomainc.com/investor-information/news-releases/news-release-details/2017/Williams-Sonoma-Inc-Announces-Acquisition-of-Outward-Inc/default.aspx: "Williams-Sonoma ... will acquire Outward ... for an all cash consideration of $112 million."

### 세일즈포스 (mid)  → /salesforce.md
- note: Williams-Sonoma uses Salesforce Data Cloud, Marketing Cloud, Sales Cloud, Service Cloud and professional services for customer-data unification, personalized marketing and B2B ordering. Contract value is undisclosed.
- [confirms] Salesforce (EN, ir, published 2023-09-12) https://www.salesforce.com/news/press-releases/2023/09/12/williams-sonoma-salesforce-customer/: "Williams-Sonoma ... deployed Data Cloud and Marketing Cloud ... and is streamlining its B2B sales process with Sales Cloud and Service Cloud."

### 유나이티드 파셀 서비스 (mid)  → /united-parcel-service.md
- note: UPS is a delivery provider for Williams-Sonoma merchandise. A disclosed operating case confirms more than 20 years of fresh-food delivery work, but no total contract value is public.
- [confirms] UPS (EN, news, published 2024-11-21) https://about.ups.com/us/en/our-stories/customer-first/flight-of-the-willie-bird.html: "For more than 20 years, UPS has shipped thousands of organic, free-range turkeys ... for home product retailer Williams Sonoma."

Reverse side: https://valuechain.wiki/williams-sonoma/customers.md · Ripple: https://valuechain.wiki/williams-sonoma/ripple.md

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