{"slug":"williams-sonoma","name":"윌리엄스 소노마","name_en":"Williams-Sonoma, Inc.","ticker":"WSM","updated_at":"2026-09-24T04:38:17.383184+00:00","canonical":"https://valuechain.wiki/williams-sonoma","citable":"밸류체인 그래프 기준 윌리엄스 소노마의 직접 연결 기업은 3곳(관계 기준 공급 2·매출 1)이고, 사슬을 2차까지 넓히면 5곳에 닿는다. 링크의 근거 출처는 8건이며 그중 1차공시가 1건이다 (valuechain.wiki, 2026-09-24 기준).","citable_en":"Per the valuechain.wiki graph, Williams-Sonoma, Inc. is directly linked to 3 companies (2 supply, 1 revenue relationships) and reaches 5 companies within two hops; the links are backed by 8 dated sources, 1 of them primary filings (as of 2026-09-24).","kicker":"디지털 홈리빙 소매","kicker_en":"Digital-first home retailer","lead":"윌리엄스 소노마는 포터리반, 웨스트 엘름, 윌리엄스 소노마 등 홈리빙 브랜드의 상품을 전자상거래와 매장, 기업 고객, 해외 프랜차이즈에 판매한다. 상품 조달과 배송에 비용을 쓰고, 세일즈포스 같은 고객 데이터·마케팅 인프라를 활용한다.","lead_en":"Williams-Sonoma sells home products under brands including Pottery Barn, West Elm and Williams Sonoma through e-commerce, stores, business customers and international franchisees. Its cost base includes merchandise sourcing and delivery, along with customer-data and marketing infrastructure such as Salesforce.","categories":[{"key":"home-improvement-furnishings-retail","ko":"주택개선·홈퍼니싱 소매","en":"Home Improvement & Furnishings Retail","theme":"consumer-commerce","theme_ko":"소비 브랜드·유통","theme_en":"Consumer Brands & Commerce","theme_kind":"sector","primary":true}],"segments":{"parts":[{"name":"포터리반","note":"2,999,332,000달러"},{"name":"웨스트 엘름","note":"1,859,501,000달러"},{"name":"윌리엄스 소노마·윌리엄스 소노마 홈","note":"1,362,308,000달러"},{"name":"포터리반 키즈·틴","note":"1,138,051,000달러"},{"name":"기타","note":"447,624,000달러"}],"total":"FY2026 총매출 7,806,816,000달러 (기간말 2026-02-01)","track":"C"},"segments_en":{"parts":[{"name":"Pottery Barn","note":"$2,999,332,000"},{"name":"West Elm","note":"$1,859,501,000"},{"name":"Williams Sonoma and Williams Sonoma Home","note":"$1,362,308,000"},{"name":"Pottery Barn Kids and 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It is +28.7% in 2026. The stock (+28.7%) and its supply side (avg +3.2%) are moving in step. Among connected nodes the furthest ahead is United Parcel Service, Inc. (+8%) and the furthest behind is Salesforce, Inc. (-1.6%). If chain logic explains the gap, the laggard is the next propagation candidate; if not, the link itself deserves a second look. Its cost base includes merchandise sourcing and delivery, along with customer-data and marketing infrastructure such as Salesforce.","analysis_asof":"2026-09-04"},"edges":[{"direction":"investment","counterparty":"Outward","counterparty_slug":null,"confidence":"high","metric":{"type":"contract_value","unit":"USD","as_of":"2017-11-16","basis":"Outward 전액 현금 인수 계약가","value":112000000,"period":"2017 acquisition","basis_en":"All-cash contractual acquisition price for Outward","qualifier":null},"note":"윌리엄스 소노마는 2017년 3D 이미징·증강현실 기술회사 Outward를 현금 1억1200만달러에 인수했다. 2026년 10-K도 Outward 인수에서 발생한 영업권이 남아 있음을 확인한다.","note_en":"Williams-Sonoma acquired 3D-imaging and augmented-reality company Outward in 2017 for $112 million in cash. Its 2026 10-K continues to identify goodwill arising from the acquisition.","sources":[{"stance":"confirms","publisher":"SEC EDGAR","publisher_en":"SEC EDGAR","kind":"filing","lang":"en","published_at":"2026-03-26","url":"https://www.sec.gov/Archives/edgar/data/719955/000071995526000059/wsm-20260201.htm","title":"WILLIAMS SONOMA INC 10-K (2026-03-26)","title_en":"WILLIAMS SONOMA INC 10-K (2026-03-26)","excerpt":"2026년 2월 1일 현재 영업권은 주로 2017년 Outward 인수와 관련돼 있다.","excerpt_en":"Goodwill ... primarily related to our fiscal 2017 acquisition of Outward."},{"stance":"confirms","publisher":"윌리엄스 소노마","publisher_en":"Williams-Sonoma, Inc.","kind":"ir","lang":"en","published_at":"2017-11-16","url":"https://ir.williams-sonomainc.com/investor-information/news-releases/news-release-details/2017/Williams-Sonoma-Inc-Announces-Acquisition-of-Outward-Inc/default.aspx","title":"윌리엄스 소노마, Outward 인수 발표","title_en":"Williams-Sonoma, Inc. Announces Acquisition of Outward, Inc.","excerpt":"윌리엄스 소노마는 3D 이미징·증강현실 플랫폼 Outward를 현금 1억1200만달러에 인수하기로 했다.","excerpt_en":"Williams-Sonoma ... will acquire Outward ... for an all cash consideration of $112 million."}]},{"direction":"revenue","counterparty":"캐피털 원","counterparty_slug":"capital-one","confidence":"high","metric":{"type":"amount","unit":"USD","as_of":"2026-03-26","basis":"캐피털 원 카드 프로그램에서 받은 현금 인센티브","value":null,"period":"FY2026","basis_en":"Cash incentives received under the Capital One card program","qualifier":"confirmed_no_disclosed_value"},"note":"캐피털 원은 윌리엄스 소노마 계열 공동브랜드·자체상표 카드의 장기 독점 발급사다. 윌리엄스 소노마는 카드 프로그램의 브랜드 사용 허가와 마케팅 서비스 대가로 발급사에서 현금 인센티브를 받지만 상대별 금액은 공개하지 않았다.","note_en":"Capital One is the exclusive long-term issuer of Williams-Sonoma's co-branded and private-label cards. Williams-Sonoma receives issuer incentives for licensing and marketing services, but it does not disclose the counterparty-specific amount.","sources":[{"stance":"confirms","publisher":"SEC EDGAR","publisher_en":"SEC EDGAR","kind":"filing","lang":"en","published_at":"2026-03-26","url":"https://www.sec.gov/Archives/edgar/data/719955/000071995526000059/wsm-20260201.htm","title":"WILLIAMS SONOMA INC 10-K (2026-03-26)","title_en":"WILLIAMS SONOMA INC 10-K (2026-03-26)","excerpt":"카드 발급사와 계약을 맺고 약속된 서비스의 대가로 현금 인센티브를 받는다.","excerpt_en":"We enter into agreements with credit card issuers ... whereby we receive cash incentives in exchange for promised services."},{"stance":"confirms","publisher":"너드월렛","publisher_en":"NerdWallet","kind":"analysis","lang":"en","published_at":"2026-02-12","url":"https://www.nerdwallet.com/credit-cards/learn/capital-one-launches-new-store-cards-for-williams-sonoma-pottery-barn-others","title":"포터리반·웨스트 엘름·윌리엄스 소노마 신용카드에 관해 알아둘 5가지","title_en":"5 Things to Know About the Pottery Barn, West Elm, Williams Sonoma Credit Cards","excerpt":"독립 조사·분석 기사에서 캐피털 원이 윌리엄스 소노마 계열 공동브랜드 매장 카드를 발급한다고 확인했다.","excerpt_en":"Capital One issues a group of co-branded store credit cards for the Williams Sonoma family of retail brands."},{"stance":"confirms","publisher":"캐피털 원","publisher_en":"Capital One","kind":"news","lang":"en","published_at":"2021-06-16","url":"https://www.capitalone.com/about/newsroom/williams-sonoma-partnership/?v=1731583106428","title":"윌리엄스 소노마, 캐피털 원과 파트너십 발표","title_en":"Williams-Sonoma Introduces Partnership with Capital One","excerpt":"캐피털 원이 윌리엄스 소노마의 새 공동브랜드·자체상표 카드 프로그램의 장기 독점 발급 파트너가 됐다.","excerpt_en":"Capital One ... becoming the exclusive long-term issuing partner for Williams-Sonoma, Inc.'s new co-brand and private-label credit card program."}]},{"direction":"revenue","counterparty":"현대리바트","counterparty_slug":null,"confidence":"mid","metric":{"type":"amount","unit":"USD","as_of":"2026-03-26","basis":"현대리바트 프랜차이즈 상품 매출","value":null,"period":"FY2026","basis_en":"Franchise merchandise revenue from Hyundai Livart","qualifier":"confirmed_no_disclosed_value"},"note":"현대리바트는 한국에서 윌리엄스 소노마 계열 4개 브랜드의 프랜차이즈 매장과 온라인 사업을 운영하며 상품을 공급받는다. 계약 기간과 독점 판매권은 확인되지만 현대리바트향 매출액은 공개되지 않았다.","note_en":"Hyundai Livart operates stores and online sales for four Williams-Sonoma brands in South Korea and purchases merchandise under the franchise arrangement. The term and exclusivity are public, but Williams-Sonoma does not disclose revenue from Hyundai Livart.","sources":[{"stance":"confirms","publisher":"윌리엄스 소노마","publisher_en":"Williams-Sonoma, Inc.","kind":"ir","lang":"en","published_at":"2017-07-27","url":"https://ir.williams-sonomainc.com/investor-information/news-releases/news-release-details/2017/Williams-Sonoma-Inc-Announces-Opening-of-First-Franchise-Stores-in-South-Korea/default.aspx","title":"윌리엄스 소노마, 한국 첫 프랜차이즈 매장 개점 발표","title_en":"Williams-Sonoma, Inc. Announces Opening of First Franchise Stores in South Korea","excerpt":"현대리바트와의 전략적 프랜차이즈 계약에 따라 서울에 첫 브랜드 매장을 열었다.","excerpt_en":"The first stores in Seoul opened under its strategic franchise agreement with Hyundai Livart Furniture."},{"stance":"confirms","publisher":"연합뉴스","publisher_en":"Yonhap News Agency","kind":"news","lang":"ko","published_at":"2017-02-14","url":"https://www.yna.co.kr/view/AKR20170214056700030","title":"'집꾸미기' 브랜드 윌리엄스소노마 한국 진출, 현대백화점그룹 판매","title_en":"Williams-Sonoma Enters Korea Through Hyundai Department Store Group","excerpt":"현대리바트가 프랜차이즈 계약을 체결해 향후 10년간 4개 브랜드의 국내 독점 판매권을 가진다.","excerpt_en":"Hyundai Livart signed a franchise agreement granting it exclusive Korean sales rights to four brands for ten years."}]},{"direction":"cost","counterparty":"세일즈포스","counterparty_slug":"salesforce","confidence":"mid","metric":{"type":"amount","unit":"USD","as_of":"2023-09-12","basis":"세일즈포스 소프트웨어·전문 서비스 비용","value":null,"period":"ongoing","basis_en":"Salesforce software and professional-services spend","qualifier":"confirmed_no_disclosed_value"},"note":"윌리엄스 소노마는 세일즈포스의 Data Cloud, Marketing Cloud, Sales Cloud, Service Cloud와 전문 서비스를 고객 데이터 통합, 개인화 마케팅, 기업고객 주문에 사용한다. 계약 금액은 공개되지 않았다.","note_en":"Williams-Sonoma uses Salesforce Data Cloud, Marketing Cloud, Sales Cloud, Service Cloud and professional services for customer-data unification, personalized marketing and B2B ordering. Contract value is undisclosed.","sources":[{"stance":"confirms","publisher":"세일즈포스","publisher_en":"Salesforce","kind":"ir","lang":"en","published_at":"2023-09-12","url":"https://www.salesforce.com/news/press-releases/2023/09/12/williams-sonoma-salesforce-customer/","title":"윌리엄스 소노마와 세일즈포스, 홈 고객 서비스를 위해 협력","title_en":"Williams-Sonoma, Inc. and Salesforce Team Up to Serve Customers at Home","excerpt":"윌리엄스 소노마는 Data Cloud와 Marketing Cloud를 구축하고 Sales Cloud와 Service Cloud로 기업고객 판매 절차를 운영한다.","excerpt_en":"Williams-Sonoma ... deployed Data Cloud and Marketing Cloud ... and is streamlining its B2B sales process with Sales Cloud and Service Cloud."}]},{"direction":"cost","counterparty":"유나이티드 파셀 서비스","counterparty_slug":"united-parcel-service","confidence":"mid","metric":{"type":"amount","unit":"USD","as_of":"2024-11-21","basis":"UPS 상품 배송 서비스 비용","value":null,"period":"ongoing","basis_en":"UPS merchandise-delivery service spend","qualifier":"confirmed_no_disclosed_value"},"note":"UPS는 윌리엄스 소노마의 상품을 고객에게 배송하는 물류사다. 공개 사례는 20년 넘게 신선식품 배송을 맡아 왔다고 확인하지만 전체 계약 금액은 공개하지 않는다.","note_en":"UPS is a delivery provider for Williams-Sonoma merchandise. A disclosed operating case confirms more than 20 years of fresh-food delivery work, but no total contract value is public.","sources":[{"stance":"confirms","publisher":"UPS","publisher_en":"UPS","kind":"news","lang":"en","published_at":"2024-11-21","url":"https://about.ups.com/us/en/our-stories/customer-first/flight-of-the-willie-bird.html","title":"윌리엄스 소노마가 연말 정시 배송을 UPS에 맡기는 방법","title_en":"Williams Sonoma Trusts UPS to Deliver Just in Time for the Holidays","excerpt":"UPS는 20년 넘게 윌리엄스 소노마의 유기농 칠면조 수천 마리를 항공 익일 배송했다.","excerpt_en":"For more than 20 years, UPS has shipped thousands of organic, free-range turkeys ... for home product retailer Williams Sonoma."}]}]}