{"slug":"trade-desk","name":"트레이드 데스크","name_en":"Trade Desk (The)","ticker":"TTD","updated_at":"2026-07-11T10:15:38.607+00:00","canonical":"https://valuechain.wiki/trade-desk","kicker":"수요측 광고 플랫폼 · 프로그래매틱 구매 · 디지털 광고 집행","kicker_en":"Demand-side platform · Programmatic buying · Digital ad execution","lead":"트레이드 데스크는 광고주가 디지털 광고를 자동으로 구매하고 집행하도록 돕는 수요측 광고 플랫폼 기업이다. S&P 500 구성종목. 섹터: 커뮤니케이션서비스(Advertising). 밸류체인 관계·수치 데이터는 조사 전인 기본 노드로, AI 질문 수요가 관측되면 상세 노드로 승격된다.","lead_en":"The Trade Desk operates a demand-side platform that helps advertisers buy and run digital ads programmatically. S&P 500 constituent. Sector: Communication Services (Advertising). Baseline node ahead of value-chain research; promoted to a full node once AI question demand is observed.","categories":[{"key":"advertising-marketing-services","ko":"광고·마케팅 서비스","en":"Advertising & Marketing Services","theme":"communications-media","theme_ko":"통신·미디어","theme_en":"Communications & Media","theme_kind":"sector","primary":true}],"segments":{"parts":[{"name":"수요측 광고 플랫폼"}],"total":"약 $2.4B (FY2024)"},"segments_en":{"parts":[{"name":"Demand-Side Advertising Platform"}],"total":"approx. $2.4B (FY2024)"},"returns_yearly":{"2021":14.4,"2022":-51.1,"2023":60.5,"2024":63.3,"2025":-67.7,"2026":-68.2},"return_asof":"2026-10-09","value_chain":{"leading":[],"benefiting":[],"analysis":null,"analysis_en":null,"analysis_asof":null},"edges":[]}