# Who are Salesforce, Inc.'s customers? Who does Salesforce, Inc. earn revenue from?
Canonical: https://valuechain.wiki/salesforce · Facet: customers · Updated: 2026-09-24T12:56:02.738806+00:00 · Source: ValueChain.wiki (cited money-flow graph)

**Citable summary**: Salesforce, Inc.'s confirmed revenue counterparties include Veeva Systems, Veralto Corporation, Ralph Lauren Corporation plus 4 undisclosed/aggregate relationships. Per the valuechain.wiki graph: 7 revenue edges, backed by 9 dated sources, 2 of them primary filings (as of 2026-09-24).

### 비바 시스템스 (high)  → /veeva-systems.md
- note: Salesforce provides the platform and hosting infrastructure used by Veeva's legacy Veeva CRM and some multichannel CRM applications under an agreement that expired in September 2025 but has a wind-down period running through 2030, while vendor-specific fees were not disclosed.
- [confirms] SEC EDGAR (EN, filing, published 2026-03-20) https://www.sec.gov/Archives/edgar/data/1393052/000139305226000014/veev-20260131.htm: "Include fees paid to Salesforce."

### 베랄토 (high)  → /veralto.md
- note: Salesforce is used by Veralto's OTT water business to consolidate multiple Salesforce instances into one global CRM platform and directly supports sales, marketing, and customer service, but contract spend was not disclosed.
- [confirms] Veralto Careers (EN, ir, published 2026-09-19) https://veralto.wd1.myworkdayjobs.com/EnvironmentalJobs/job/Salesforce-Product-Owner_R10266623: "Lead the consolidation of multiple Salesforce instances into a single global platform."

### 랄프 로렌 (high)  → /ralph-lauren.md
- note: Salesforce, Inc. provides the Commerce Cloud platform to which Ralph Lauren moved its global e-commerce operations, and Ralph Lauren's SEC-filed release and Salesforce's own publication directly confirm the relationship, while counterparty-specific spend is not disclosed.
- [confirms] Salesforce (EN, ir, published 2022-03-02) https://www.salesforce.com/news/stories/salesforce-customers-earnings/: "Commerce Cloud helped Ralph Lauren grow its North American online sales by over 30% in its December Quarter."
- [confirms] SEC EDGAR (EN, filing, published 2017-04-04) https://www.sec.gov/Archives/edgar/data/1037038/000095014217000715/eh1700480_ex9901.htm: "The Company will move to a more cost-effective, flexible e-commerce platform through a new collaboration with Salesforce's Commerce Cloud."

### PepsiCo (mid)  → /pepsico.md
- metric: Count 120,000 field_sales_reps · 2025 · Scale of PepsiCo's Salesforce deployment - number of field sales reps using Salesforce (contract dollar value not disclosed)
- note: PepsiCo runs seven Salesforce products (Consumer Goods Cloud, Service Cloud, Field Service, Marketing Cloud, Data 360, MuleSoft, and planned Agentforce), used daily by 100,000+ employees and 120,000 field sales reps across North America, Latin America and Europe, with plans to roll out Agentforce across 100+ global contact centers. No contract dollar value is disclosed.
- [confirms] Salesforce (EN, ir, published 2025-09-17) https://www.salesforce.com/customer-stories/pepsico/: "100,000+ employees across North America, Latin America, and Europe use Salesforce daily; 120,000 field sales representatives manage shelf stocking and retailer relationships."
- [mentions] IDC (via Salesforce newsroom) (EN, research, published 2025-05-16) https://www.salesforce.com/news/stories/idc-crm-market-share-ranking-2025/: "According to IDC, in 2024, Salesforce led all CRM vendors with a 20.7% share and generated the highest revenue among all CRM vendors, marking its 12th consecutive year at #1."

### Equinix (mid)  → /equinix.md
- note: Equinix uses Agentforce, Data Cloud, and Marketing Cloud to improve lead generation and conversion, according to a Salesforce customer-success roundup published in August 2025. No individual contract value is disclosed.
- [confirms] Salesforce (EN, ir, published 2025-08-04) https://www.salesforce.com/news/stories/agentforce-customer-success-stories/: "Equinix improved lead generation and conversion with Agentforce, Data Cloud, and Marketing Cloud."

### 보스턴 사이언티픽 (mid)  → /boston-scientific.md
- note: Salesforce provides Sales Cloud, Service Cloud, and Marketing Cloud to Boston Scientific and subsequently expanded Data Cloud across multiple divisions, and although product fees were not disclosed, the IDC case study records the company's view that Data Cloud carries premium pricing.
- [confirms] IDC (EN, analysis, published 2025-03-01) https://www.salesforce.com/en-us/wp-content/uploads/sites/4/Industry%20-%20HLS/Healthcare/boston-sci-idc-whitepaper-2025.pdf?bc=OTH: "Boston Scientific and Salesforce partnered together to move customer data to Data Cloud."

### 윌리엄스 소노마 (mid)  → /williams-sonoma.md
- note: Salesforce provides Williams-Sonoma with Data Cloud, Marketing Cloud, Sales Cloud, Service Cloud, and professional services for customer-data unification, personalized marketing, and B2B ordering, while the contract value is undisclosed.
- [confirms] Salesforce (EN, ir, published 2023-09-12) https://www.salesforce.com/news/press-releases/2023/09/12/williams-sonoma-salesforce-customer/: "Williams-Sonoma ... deployed Data Cloud and Marketing Cloud ... and is streamlining its B2B sales process with Sales Cloud and Service Cloud."

Reverse side: https://valuechain.wiki/salesforce/suppliers.md · Ripple: https://valuechain.wiki/salesforce/ripple.md

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Full node: https://valuechain.wiki/salesforce.md · JSON: https://valuechain.wiki/salesforce.json