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설명되면 후자가 다음 전파 후보이고, 설명되지 않으면 그 연결 자체를 다시 봐야 한다.","analysis_en":"Omnicom Group Inc. operates across Global advertising and marketing group. 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SEC 공시에 기록된 총 이전대가는 88억9,350만달러이며 대부분 옴니콤 주식으로 지급됐다.","note_en":"Omnicom completed its acquisition of Interpublic on November 26, 2025. The SEC filing records total consideration of $8.8935 billion, paid primarily in Omnicom shares.","sources":[{"stance":"confirms","publisher":"SEC EDGAR","publisher_en":"SEC EDGAR","kind":"filing","lang":"en","published_at":"2026-02-20","url":"https://www.sec.gov/Archives/edgar/data/29989/000002998926000006/omc-20251231.htm","title":"OMNICOM GROUP INC. 10-K (2026-02-20)","title_en":"OMNICOM GROUP INC. 10-K (2026-02-20)","excerpt":"총 이전대가는 88억9,350만달러였다.","excerpt_en":"The total consideration paid was $8,893.5 million"},{"stance":"confirms","publisher":"인베스팅닷컴 코리아","publisher_en":"Investing.com Korea","kind":"news","lang":"ko","published_at":"2025-11-27","url":"https://kr.investing.com/news/company-news/article-93CH-1734564","title":"옴니콤, 인터퍼블릭 인수 완료… 마케팅 공룡 탄생","title_en":"Omnicom Completes Interpublic Acquisition, Creating a Marketing Giant","excerpt":"옴니콤이 필요한 모든 규제 승인을 받아 인터퍼블릭 그룹 인수를 완료했다.","excerpt_en":"Omnicom completed its acquisition of Interpublic after receiving all required regulatory approvals."}]},{"direction":"revenue","counterparty":"폭스바겐 그룹","counterparty_slug":null,"confidence":"mid","metric":{"type":"amount","unit":"USD","as_of":"2025-03-25","basis":"PHD가 유지한 폭스바겐 미디어 계정 빌링","value":2600000000,"period":"2024","basis_en":"Billings for Volkswagen's media account retained by PHD","qualifier":"media_billings_not_net_revenue"},"note":"옴니콤의 PHD는 2024년 폭스바겐 미디어 계정을 유지했다. 공개된 26억달러는 옴니콤의 순매출이 아니라 관리 대상 미디어 빌링이다.","note_en":"Omnicom's PHD retained Volkswagen's media account in 2024. The disclosed $2.6 billion is managed media billings, not Omnicom net revenue.","sources":[{"stance":"confirms","publisher":"COMvergence","publisher_en":"COMvergence","kind":"research","lang":"en","published_at":"2025-03-25","url":"https://comvergence.net/wp-content/uploads/2025/03/COMvergence-2025-25-March-AdAge-Global.pdf","title":"Omnicom and Publicis Led Media New Business Wins in 2024","title_en":"Omnicom and Publicis Led Media New Business Wins in 2024","excerpt":"PHD가 폭스바겐 계정을 유지했다.","excerpt_en":"Volkswagen, which totaled $2.6 billion in billings"}]},{"direction":"revenue","counterparty":"아마존","counterparty_slug":"amazon","confidence":"mid","metric":{"type":"amount","unit":"USD","as_of":"2025-03-25","basis":"OMD가 수주한 아마존 미국 미디어 계정 빌링","value":1200000000,"period":"2024","basis_en":"Billings for Amazon's U.S. media account won by OMD","qualifier":"media_billings_not_net_revenue"},"note":"옴니콤의 OMD는 2024년 미국 아마존 미디어 계정을 수주했다. 공개된 12억달러는 옴니콤의 순매출이 아니라 관리 대상 미디어 빌링이다.","note_en":"Omnicom's OMD won Amazon's U.S. media account in 2024. The disclosed $1.2 billion is managed media billings, not Omnicom net revenue.","sources":[{"stance":"confirms","publisher":"COMvergence","publisher_en":"COMvergence","kind":"research","lang":"en","published_at":"2025-03-25","url":"https://comvergence.net/wp-content/uploads/2025/03/COMvergence-2025-25-March-AdAge-Global.pdf","title":"Omnicom and Publicis Led Media New Business Wins in 2024","title_en":"Omnicom and Publicis Led Media New Business Wins in 2024","excerpt":"OMD의 주요 수주에는 미국 아마존 계정이 포함됐다.","excerpt_en":"Amazon in the U.S. ($1.2 billion in billings)"}]},{"direction":"cost","counterparty":"알파벳 (구글)","counterparty_slug":"alphabet","confidence":"mid","metric":{"type":"amount","unit":"USD","as_of":"2025-01-06","basis":"구글 광고·미디어 상품에 대한 고객 캠페인 집행액","value":null,"period":"FY2025","basis_en":"Client campaign spend placed through Google advertising and media products","qualifier":"confirmed_no_disclosed_value"},"note":"옴니콤은 고객 캠페인을 위해 구글 광고 상품과 데이터를 활용하고 미디어 투자를 집행한다. 개별 지급액은 공개되지 않았다.","note_en":"Omnicom uses Google advertising products and data to place media investments for client campaigns. Counterparty-specific spend is not disclosed.","sources":[{"stance":"mentions","publisher":"SEC EDGAR","publisher_en":"SEC EDGAR","kind":"filing","lang":"en","published_at":"2026-02-20","url":"https://www.sec.gov/Archives/edgar/data/29989/000002998926000006/omc-20251231.htm","title":"OMNICOM GROUP INC. 10-K (2026-02-20)","title_en":"OMNICOM GROUP INC. 10-K (2026-02-20)","excerpt":"대행사들은 고객을 대신해 매체 공급자와 계약상 지급 약정을 맺는다.","excerpt_en":"contractual commitments with media providers"},{"stance":"confirms","publisher":"디지데이","publisher_en":"Digiday","kind":"news","lang":"en","published_at":"2025-01-06","url":"https://digiday.com/media-buying/omnicom-media-group-hits-ces-with-a-blitz-of-search-related-partnerships-starting-with-google/","title":"Omnicom Media Group hits CES with a blitz of search-related partnerships, starting with Google","title_en":"Omnicom Media Group hits CES with a blitz of search-related partnerships, starting with Google","excerpt":"OMG와 구글은 검색 광고 투자와 크리에이티브 결정을 지원하는 파트너십을 맺었다.","excerpt_en":"OMG and Google have struck a two-pronged partnership"}]},{"direction":"cost","counterparty":"메타 플랫폼스","counterparty_slug":"meta","confidence":"mid","metric":{"type":"amount","unit":"USD","as_of":"2025-06-17","basis":"메타 광고 상품에 대한 고객 캠페인 집행액","value":null,"period":"FY2025","basis_en":"Client campaign spend placed through Meta advertising products","qualifier":"confirmed_no_disclosed_value"},"note":"옴니콤은 고객이 페이스북 라이브 파트너십 광고를 구매하고 성과 데이터를 활용하도록 메타와 협력한다. 개별 지급액은 공개되지 않았다.","note_en":"Omnicom works with Meta so clients can buy Facebook Live Partnership Ads and use the resulting performance data. Counterparty-specific spend is not disclosed.","sources":[{"stance":"mentions","publisher":"SEC EDGAR","publisher_en":"SEC EDGAR","kind":"filing","lang":"en","published_at":"2026-02-20","url":"https://www.sec.gov/Archives/edgar/data/29989/000002998926000006/omc-20251231.htm","title":"OMNICOM GROUP INC. 10-K (2026-02-20)","title_en":"OMNICOM GROUP INC. 10-K (2026-02-20)","excerpt":"매체 공급자가 서비스를 제공하면 관련 약정은 매입채무에 포함된다.","excerpt_en":"included in accounts payable"},{"stance":"confirms","publisher":"디지데이","publisher_en":"Digiday","kind":"news","lang":"en","published_at":"2025-06-17","url":"https://digiday.com/media-buying/omnicom-partnerships-with-amazon-and-meta-to-build-on-live-content-and-live-shopping/","title":"Omnicom partners with Amazon and Meta to build on live content and live shopping","title_en":"Omnicom partners with Amazon and Meta to build on live content and live shopping","excerpt":"옴니콤 고객은 페이스북 라이브 파트너십 광고를 활용할 수 있다.","excerpt_en":"clients tap into Facebook Live Partnership Ads"}]}]}