# Who are Meta Platforms's customers? Who does Meta Platforms earn revenue from?
Canonical: https://valuechain.wiki/meta · Facet: customers · Updated: 2026-09-24T12:55:59.530542+00:00 · Source: ValueChain.wiki (cited money-flow graph)

**Citable summary**: Meta Platforms's confirmed revenue counterparties include 프록터앤갬블 (P&G), Omnicom Group Inc. plus 2 undisclosed/aggregate relationships. Per the valuechain.wiki graph: 4 revenue edges, backed by 5 dated sources, 3 of them primary filings (as of 2026-09-24).

### 광고·소비자 (Facebook·Instagram·WhatsApp) (high)
- metric: Revenue $201B · FY2025 · 10-K annual total revenue
- note: The demand end of the chain: Family of Apps advertising is most of revenue. FY2025 total revenue $201.0B (+22%).
- [confirms] SEC EDGAR (EN, filing, published 2026-01-29) https://www.sec.gov/Archives/edgar/data/1326801/000162828026003942/meta-20251231.htm: "FY2025 total revenue $201.0B (+22%), mostly Family of Apps advertising."

### Reality Labs (VR·AR) (mid)
- metric: Revenue $2.2B · FY2025 · 10-K segment revenue
- note: VR/AR hardware and content: $2.2B revenue but a $19.2B operating loss, a long-term AI/metaverse bet.
- [confirms] SEC EDGAR (EN, filing, published 2026-01-29) https://www.sec.gov/Archives/edgar/data/1326801/000162828026003942/meta-20251231.htm: "Reality Labs FY2025 revenue $2.2B, operating loss $19.2B."

### 프록터앤갬블 (P&G) (mid)  → /procter-gamble.md
- note: One of the largest outlets of P&G's $9.2bn FY2025 ad spend; most Meta/Google digital buying executed in-house via self-service tools.
- [mentions] U.S. SEC (EDGAR) (EN, filing, published 2025-08-04) https://www.sec.gov/Archives/edgar/data/80424/000008042425000076/pg-20250630.htm: "Advertising costs were $9.2 billion in 2025, $9.6 billion in 2024 and $8.0 billion in 2023."
- [confirms] MADTimes (KO, news, published 2023-02-19) https://www.madtimes.co.kr/news/articleView.html?idxno=16659: "Most digital buying on Meta and Google is executed by P&G marketers using self-service tools."

### 옴니콤 그룹 (mid)  → /omnicom-group.md
- note: Meta Platforms works with Omnicom so its clients can buy Facebook Live Partnership Ads and use the resulting performance data, while counterparty-specific spend is not disclosed.
- [mentions] SEC EDGAR (EN, filing, published 2026-02-20) https://www.sec.gov/Archives/edgar/data/29989/000002998926000006/omc-20251231.htm: "included in accounts payable"
- [confirms] Digiday (EN, news, published 2025-06-17) https://digiday.com/media-buying/omnicom-partnerships-with-amazon-and-meta-to-build-on-live-content-and-live-shopping/: "clients tap into Facebook Live Partnership Ads"

Reverse side: https://valuechain.wiki/meta/suppliers.md · Ripple: https://valuechain.wiki/meta/ripple.md

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Full node: https://valuechain.wiki/meta.md · JSON: https://valuechain.wiki/meta.json