{"slug":"meta","name":"메타 플랫폼스","name_en":"Meta Platforms","ticker":"META","updated_at":null,"canonical":"https://valuechain.wiki/meta","kicker":"소셜 광고 · AI 인프라 · 자체 실리콘(MTIA)","kicker_en":"Social ads · AI infrastructure · In-house silicon (MTIA)","lead":"페이스북·인스타그램·왓츠앱을 운영하는 소셜 빅테크. FY2025 매출 $201.0B(+22%)로 대부분 광고. AI 데이터센터에 현금 설비투자를 1년 만에 $37.3B에서 $69.7B로 늘렸다(+87%). 엔비디아 호퍼 GPU를 마이크로소프트와 함께 최대급으로 사들이고(2024년 22.4만대), AMD MI300X로 라마를 돌리며, 자체 칩 MTIA를 브로드컴과 공동개발해 TSMC에서 만드는 AI 칩 수요의 핵심 종착지.","lead_en":"Social big-tech operator of Facebook, Instagram and WhatsApp. FY2025 revenue was $201.0B (+22%), mostly ads. It raised cash capex from $37.3B to $69.7B in one year (+87%) for AI data centers. It buys Nvidia Hopper GPUs among the largest alongside Microsoft (224k units in 2024), runs Llama on AMD MI300X, and co-develops its own MTIA chip with Broadcom, built at TSMC. A key demand sink for AI chips.","segments":{"fy":2025,"parts":[{"desc":"페이스북·인스타그램·왓츠앱·메신저 (광고가 대부분, 매출 ~$198.8B)","name":"Family of Apps"},{"desc":"VR·AR 하드웨어·소프트웨어 (매출 $2.2B, 영업손실 $19.2B)","name":"Reality Labs"}],"total":"FY2025 매출 $201.0B (+22%)","source":"https://www.sec.gov/Archives/edgar/data/1326801/000162828026003942/meta-20251231.htm","concentration":"AI 인프라 수요의 종착지. 현금 capex $69.7B(FY2025, 전년 $37.3B에서 +87%). GPU는 엔비디아(2024년 호퍼 22.4만대, MS와 함께 최대급)·AMD MI300X(라마 추론), 자체칩 MTIA는 브로드컴 공동개발·TSMC 5nm 생산."},"segments_en":{"parts":[{"desc":"Facebook, Instagram, WhatsApp, Messenger (mostly ads, ~$198.8B revenue)","name":"Family of Apps"},{"desc":"VR/AR hardware and software ($2.2B revenue, $19.2B operating loss)","name":"Reality Labs"}],"total":"FY2025 revenue $201.0B (+22%)","concentration":"Demand sink for AI infrastructure. Cash capex $69.7B (FY2025, up 87% from $37.3B). GPUs from Nvidia (224k Hopper units in 2024, among the largest with Microsoft) and AMD MI300X (Llama inference); its own MTIA chip is co-developed with Broadcom and built at TSMC 5nm."},"edges":[{"direction":"revenue","counterparty":"광고·소비자 (Facebook·Instagram·WhatsApp)","counterparty_slug":null,"confidence":"high","metric":{"type":"revenue","unit":"USD","as_of":"2025-12-31","basis":"10-K 연간 총매출","value":201000000000,"period":"FY2025","basis_en":"10-K annual total revenue"},"note":"밸류체인의 수요 끝단. Family of Apps 광고가 매출 대부분. FY2025 총매출 $201.0B(+22%).","note_en":"The demand end of the chain: Family of Apps advertising is most of revenue. FY2025 total revenue $201.0B (+22%).","sources":[{"stance":"confirms","publisher":"미국 증권거래위원회(SEC EDGAR)","publisher_en":"SEC EDGAR","kind":"filing","lang":"en","published_at":"2026-01-29","url":"https://www.sec.gov/Archives/edgar/data/1326801/000162828026003942/meta-20251231.htm","title":"Meta Platforms FY2025 Form 10-K (2025-12-31 종료)","title_en":"Meta Platforms FY2025 Form 10-K (year ended Dec 31, 2025)","excerpt":"FY2025 총매출 $201.0B(+22%), 대부분 Family of Apps 광고.","excerpt_en":"FY2025 total revenue $201.0B (+22%), mostly Family of Apps advertising."}]},{"direction":"cost","counterparty":"NVIDIA","counterparty_slug":"nvidia","confidence":"high","metric":{"type":"units","unit":null,"as_of":"2024-12-19","basis":"옴디아 추정","value":224000,"period":"CY2024","basis_en":"Omdia estimate","qualifier":"estimate"},"note":"엔비디아 호퍼 GPU를 마이크로소프트와 함께 최대급으로 구매. 2024년 약 22.4만대(옴디아), 엔비디아 매출의 약 9%.","note_en":"Among the largest Nvidia Hopper GPU buyers alongside Microsoft: about 224k units in 2024 (Omdia), roughly 9% of Nvidia revenue.","sources":[{"stance":"mentions","publisher":"미국 증권거래위원회(SEC EDGAR)","publisher_en":"SEC EDGAR","kind":"filing","lang":"en","published_at":"2026-01-29","url":"https://www.sec.gov/Archives/edgar/data/1326801/000162828026003942/meta-20251231.htm","title":"Meta Platforms FY2025 Form 10-K (2025-12-31 종료)","title_en":"Meta Platforms FY2025 Form 10-K (year ended Dec 31, 2025)","excerpt":"10-K: FY2025 현금 capex $69.7B(전년 $37.3B에서 +87%)로 AI 인프라·가속기 투자 급증(벤더명 비공개).","excerpt_en":"10-K: FY2025 cash capex of $69.7B (up 87% from $37.3B), a surge in AI infrastructure and accelerator spend (vendors not named)."},{"stance":"confirms","publisher":"하이제(heise online)","publisher_en":"heise online","kind":"news","lang":"en","published_at":"2024-12-19","url":"https://www.heise.de/en/news/Microsoft-buys-most-Nvidia-accelerators-10215630.html","title":"마이크로소프트, 엔비디아 가속기 최다 구매 (옴디아 추정)","title_en":"Microsoft buys most Nvidia accelerators (Omdia estimate)","excerpt":"옴디아 추정상 메타는 2024년 미국 기업 중 두 번째로 많은 호퍼 약 22.4만대를 구매.","excerpt_en":"Per Omdia, Meta was the second-largest US buyer of Hopper chips in 2024 at about 224,000 units."}]},{"direction":"cost","counterparty":"AMD","counterparty_slug":"amd","confidence":"high","metric":null,"note":"AMD 인스팅트 MI300X로 라마 3·4 추론을 운영. 엔비디아·AMD 장기 계약으로 공급선 다변화.","note_en":"Runs Llama 3/4 inference on AMD Instinct MI300X; diversifies supply via long-term Nvidia and AMD deals.","sources":[{"stance":"confirms","publisher":"서울경제","publisher_en":"Seoul Economic Daily","kind":"news","lang":"ko","published_at":null,"url":"https://www.sedaily.com/article/13803160","title":"AMD \"AI칩 MI300X, 오픈AI·메타·MS도 고객\"","title_en":"AMD: AI chip MI300X counts OpenAI, Meta, Microsoft among customers","excerpt":"AMD가 MI300X 고객으로 오픈AI·MS와 함께 메타를 명시.","excerpt_en":"AMD names Meta, with OpenAI and Microsoft, among MI300X customers."},{"stance":"mentions","publisher":"디지털투데이","publisher_en":"DigitalToday","kind":"news","lang":"ko","published_at":null,"url":"https://www.digitaltoday.co.kr/news/articleView.html?idxno=639988","title":"메타, 대규모 엔비디아·AMD 계약 후 자체 AI 칩 공개","title_en":"Meta unveils its own AI chip after large Nvidia and AMD deals","excerpt":"메타가 엔비디아·AMD와 대규모 계약을 맺은 뒤 자체 칩을 공개.","excerpt_en":"Meta unveiled its own chip after large Nvidia and AMD deals."}]},{"direction":"cost","counterparty":"Broadcom","counterparty_slug":"broadcom","confidence":"high","metric":null,"note":"자체 AI칩 MTIA를 브로드컴과 공동개발(칩설계·패키징·네트워킹, 멀티-기가와트, 2nm 멀티세대).","note_en":"Co-develops its own MTIA AI chip with Broadcom (chip design, packaging, networking; multi-gigawatt, multi-generation 2nm).","sources":[{"stance":"confirms","publisher":"메타 뉴스룸","publisher_en":"Meta Newsroom","kind":"ir","lang":"en","published_at":"2026-04-15","url":"https://about.fb.com/news/2026/04/meta-partners-with-broadcom-to-co-develop-custom-ai-silicon/","title":"메타, 브로드컴과 커스텀 AI 실리콘 공동개발","title_en":"Meta partners with Broadcom to co-develop custom AI silicon","excerpt":"메타가 브로드컴과 여러 세대의 커스텀 XPU(MTIA)를 칩설계·패키징·네트워킹에 걸쳐 공동개발한다고 발표.","excerpt_en":"Meta announced co-developing several generations of custom XPUs (MTIA) with Broadcom across chip design, packaging and networking."},{"stance":"confirms","publisher":"전자신문","publisher_en":"Electronic Times","kind":"news","lang":"ko","published_at":"2026-04-15","url":"https://www.etnews.com/20260415000016","title":"브로드컴·메타, AI칩 동맹 강화…탈 엔비디아 속도","title_en":"Broadcom and Meta deepen AI-chip alliance, accelerating diversification from Nvidia","excerpt":"브로드컴·메타가 AI칩 동맹을 강화하며 탈엔비디아에 속도.","excerpt_en":"Broadcom and Meta deepen their AI-chip alliance, accelerating diversification from Nvidia."},{"stance":"confirms","publisher":"톰스하드웨어","publisher_en":"Tom's Hardware","kind":"analysis","lang":"en","published_at":null,"url":"https://www.tomshardware.com/tech-industry/semiconductors/custom-ai-asics-examined-from-broadcom-to-mtia","title":"커스텀 AI ASIC 현황 — 브로드컴·구글 TPU·메타 MTIA","title_en":"The custom AI ASIC state of play — Broadcom, Google TPUs, Meta MTIA","excerpt":"브로드컴이 메타 MTUA 커스텀 실리콘을 설계·공급하는 주요 ASIC 파트너로 거론.","excerpt_en":"Broadcom is cited as the key ASIC partner designing and supplying Meta’s MTIA custom silicon."}]},{"direction":"cost","counterparty":"TSMC","counterparty_slug":"tsmc","confidence":"high","metric":{"type":"process","as_of":null,"basis":"TSMC 5nm","value":null,"period":"2025","basis_en":"TSMC 5nm","qualifier":"confirmed_no_disclosed_value"},"note":"자체 칩 MTIA를 TSMC 5nm로 위탁생산(MTIA v2 2025년 말 양산). HBM 288GB.","note_en":"Has its own MTIA chip fabricated at TSMC 5nm (MTIA v2 mass production end-2025); 288GB HBM.","sources":[{"stance":"confirms","publisher":"톰스하드웨어","publisher_en":"Tom's Hardware","kind":"analysis","lang":"en","published_at":null,"url":"https://www.tomshardware.com/tech-industry/semiconductors/custom-ai-asics-examined-from-broadcom-to-mtia","title":"커스텀 AI ASIC 현황 — 브로드컴·구글 TPU·메타 MTIA","title_en":"The custom AI ASIC state of play — Broadcom, Google TPUs, Meta MTIA","excerpt":"MTIA v2는 TSMC 5nm 공정으로 2025년 말 양산 예정, MTIA 400은 HBM 288GB.","excerpt_en":"MTIA v2 enters mass production on TSMC 5nm by end-2025; MTIA 400 carries 288GB HBM."},{"stance":"mentions","publisher":"AI타임스","publisher_en":"AI Times","kind":"news","lang":"ko","published_at":null,"url":"https://www.aitimes.com/news/articleView.html?idxno=158708","title":"메타도 자체 차세대 AI 칩 'MTIA' 출시…GPU 보완용","title_en":"Meta unveils its own next-gen MTIA AI chip to complement GPUs","excerpt":"메타 AI 칩은 TSMC에서 제조하며 브로드컴이 설계를 지원.","excerpt_en":"Meta’s AI chips are made at TSMC, with Broadcom supporting the design."}]},{"direction":"revenue","counterparty":"Reality Labs (VR·AR)","counterparty_slug":null,"confidence":"mid","metric":{"type":"revenue","unit":"USD","as_of":"2025-12-31","basis":"10-K 부문 매출","value":2200000000,"period":"FY2025","basis_en":"10-K segment revenue"},"note":"VR·AR 하드웨어·콘텐츠. 매출 $2.2B이나 영업손실 $19.2B로 AI·메타버스 장기 투자.","note_en":"VR/AR hardware and content: $2.2B revenue but a $19.2B operating loss, a long-term AI/metaverse bet.","sources":[{"stance":"confirms","publisher":"미국 증권거래위원회(SEC EDGAR)","publisher_en":"SEC EDGAR","kind":"filing","lang":"en","published_at":"2026-01-29","url":"https://www.sec.gov/Archives/edgar/data/1326801/000162828026003942/meta-20251231.htm","title":"Meta Platforms FY2025 Form 10-K (2025-12-31 종료)","title_en":"Meta Platforms FY2025 Form 10-K (year ended Dec 31, 2025)","excerpt":"Reality Labs FY2025 매출 $2.2B, 영업손실 $19.2B.","excerpt_en":"Reality Labs FY2025 revenue $2.2B, operating loss $19.2B."}]},{"direction":"cost","counterparty":"SK하이닉스","counterparty_slug":"sk-hynix","confidence":"mid","metric":{"type":"qualifier","as_of":null,"value":null,"period":"2025","qualifier":"confirmed_no_disclosed_value"},"note":"MTIA(288GB HBM)와 데이터센터 메모리 공급(공급사·물량 비공개).","note_en":"Supplies HBM for MTIA (288GB) and data-center memory (supplier/volume undisclosed).","sources":[{"stance":"confirms","publisher":"톰스하드웨어","publisher_en":"Tom's Hardware","kind":"analysis","lang":"en","published_at":null,"url":"https://www.tomshardware.com/tech-industry/semiconductors/custom-ai-asics-examined-from-broadcom-to-mtia","title":"커스텀 AI ASIC 현황 — 브로드컴·구글 TPU·메타 MTIA","title_en":"The custom AI ASIC state of play — Broadcom, Google TPUs, Meta MTIA","excerpt":"MTIA 400은 HBM 288GB(대역폭 9.2Tbps)를 탑재.","excerpt_en":"MTIA 400 carries 288GB of HBM at 9.2 Tbps."}]},{"direction":"cost","counterparty":"Astera Labs","counterparty_slug":"astera-labs","confidence":"mid","metric":null,"note":"리타이머·패브릭 등 연결 반도체를 직접 구매하는 핵심 하이퍼스케일러 고객.","note_en":"A key hyperscaler customer buying retimers and fabric connectivity directly.","sources":[{"stance":"confirms","publisher":"미국 증권거래위원회(SEC EDGAR)","publisher_en":"SEC EDGAR","kind":"filing","lang":"en","published_at":"2026-02-10","url":"https://www.sec.gov/Archives/edgar/data/1736297/000173629726000010/alab-20251231.htm","title":"Astera Labs 10-K (2025회계연도)","title_en":"Astera Labs Form 10-K (FY2025)","excerpt":"Astera Labs 10-K가 소수 집중 하이퍼스케일러 고객으로 메타를 포함.","excerpt_en":"Astera Labs’ 10-K lists Meta among its concentrated hyperscaler customers."}]}]}