# Who are Live Nation Entertainment, Inc.'s customers? Who does Live Nation Entertainment, Inc. earn revenue from?
Canonical: https://valuechain.wiki/live-nation-entertainment · Facet: customers · Updated: 2026-09-12T00:47:51.674456+00:00 · Source: ValueChain.wiki (cited money-flow graph)

**Citable summary**: Live Nation Entertainment, Inc.'s confirmed revenue counterparties include The Coca-Cola Company, Mastercard Inc. Per the valuechain.wiki graph: 2 revenue edges, backed by 3 dated sources, 2 of them primary filings (as of 2026-09-12).

### Coca-Cola (high)  → /coca-cola.md
- note: Coca-Cola is a major brand customer of Live Nation. The companies entered a multi-year, multi-festival sponsorship, and Live Nation's 2025 filing confirmed that the expanded relationship remained active.
- [confirms] SEC EDGAR (EN, filing, published 2025-02-20) https://investors.livenationentertainment.com/sec-filings/all-sec-filings/content/0001335258-25-000027/0001335258-25-000027.pdf: "Expanded relationships with several partners including Cisco, Bacardi, Coca-Cola, and Hulu."

### Mastercard Inc (high)  → /mastercard.md
- note: Mastercard is a sponsorship customer under a multi-year partnership that gives cardholders concert presales and premium seating. Live Nation disclosed an expansion into Hong Kong, the Middle East, and South Africa in 2025.
- [confirms] SEC EDGAR (EN, filing, published 2025-11-04) https://investors.livenationentertainment.com/sec-filings/all-sec-filings/content/0001335258-25-000150/0001335258-25-000150.pdf: "An expansion of our partnership with Mastercard to additional markets including Hong Kong, Middle East, and South Africa."
- [confirms] Mastercard Investor Relations (EN, ir, published 2025-07-16) https://investor.mastercard.com/investor-news/investor-news-details/2025/Elevating-Cardholder-Experiences-Worldwide-With-the-Mastercard-Collection-and-Introduction-of-World-Legend-Mastercard/default.aspx: "Ticket access, including presales, and premium seating through our international partnership with Live Nation."

Reverse side: https://valuechain.wiki/live-nation-entertainment/suppliers.md · Ripple: https://valuechain.wiki/live-nation-entertainment/ripple.md

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