# Who are Honda Motor's customers? Who does Honda Motor earn revenue from?
Canonical: https://valuechain.wiki/honda-motor · Facet: customers · Updated: 2026-07-11T17:21:07.408483+00:00 · Source: ValueChain.wiki (cited money-flow graph)

**Citable summary**: Honda Motor discloses no named confirmed revenue counterparties; 3 relationships are tracked as undisclosed/aggregate. Per the valuechain.wiki graph: 3 revenue edges, backed by 3 dated sources, 1 of them primary filings (as of 2026-07-11).

### 글로벌 자동차 고객 (high)
- note: Automobile revenue ¥13,863.3B on 2.71M units (FY2026). North America is the core market; EV losses and tariffs drove a ¥1,411.1B segment operating loss.
- [confirms] U.S. SEC (EDGAR) (EN, filing, published 2026-06-18) https://www.sec.gov/Archives/edgar/data/715153/000119312526274991/d116494d20f.htm: "Consolidated unit sales of automobiles totaled 2,711 thousand units, decreased by 4.5%. Sales revenue from external customers ¥13,863.3 billion."
- [mentions] Tickeron (EN, research, published 2026-05-20) https://tickeron.com/ticker/HMC/: "Analyst consensus 'Hold', average price target US$27.14 (range 23-32, 19 analysts). Morgan Stanley Equal Weight; Nomura and Goldman Sachs maintain Buy."
- [confirms] Investing.com (EN, news, published 2026-05-13) https://www.investing.com/news/transcripts/earnings-call-transcript-honda-motor-q4-2026-reveals-ev-losses-and-strategic-pivot-93CH-4687145: "Honda booked up to ¥2.5tn in charges from canceling three U.S. EV models and pivoted to hybrids, its first annual net loss since 1957."

### 글로벌 모터사이클 고객 (high)
- note: Motorcycle revenue ¥4,018.8B on 14.67M units (FY2026, +7.2%). #1 globally by volume, led by India, Brazil and the Philippines.
- [confirms] U.S. SEC (EDGAR) (EN, filing, published 2026-06-18) https://www.sec.gov/Archives/edgar/data/715153/000119312526274991/d116494d20f.htm: "Consolidated unit sales of motorcycles, ATVs and SxS totaled 14,673 thousand units (+7.2%), led by India, Brazil and the Philippines. Sales revenue ¥4,018.8 billion (+10.8%)."

### 금융서비스 고객·딜러 (high)
- note: Financial services revenue ¥3,529.4B (FY2026). Retail loans/leasing and dealer wholesale finance; receivables ¥16,327.2B.
- [confirms] U.S. SEC (EDGAR) (EN, filing, published 2026-06-18) https://www.sec.gov/Archives/edgar/data/715153/000119312526274991/d116494d20f.htm: "Financial services revenue from external customers ¥3,529.4 billion. Receivables and equipment on operating leases ¥16,327.2 billion (+11.2%)."

Reverse side: https://valuechain.wiki/honda-motor/suppliers.md · Ripple: https://valuechain.wiki/honda-motor/ripple.md

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