# Who are Adobe Inc.'s customers? Who does Adobe Inc. earn revenue from?
Canonical: https://valuechain.wiki/adobe · Facet: customers · Updated: 2026-09-24T11:00:18.301934+00:00 · Source: ValueChain.wiki (cited money-flow graph)

**Citable summary**: Adobe Inc.'s confirmed revenue counterparties include The Coca-Cola Company, IBM, Tapestry, Inc.. Per the valuechain.wiki graph: 3 revenue edges, backed by 5 dated sources, 0 of them primary filings (as of 2026-09-24).

### Coca-Cola (mid)  → /coca-cola.md
- note: Coca-Cola uses Adobe Experience Cloud as a global marketing-technology standard and operates Journey Optimizer, Commerce, Real-Time CDP, and Customer Journey Analytics. The customer-specific contract value is not disclosed.
- [confirms] Adobe and Econsultancy (EN, research, published 2025-02-19) https://business.adobe.com/content/dam/dx/us/en/resources/reports/data-and-insights-digital-trends/2025-ai-and-digital-trends-data-and-insights.pdf: "For us, Adobe Experience Cloud was the best choice. It has the breadth of solutions that we wanted."
- [confirms] Adobe Korea (KO, ir, published 2024-12-10) https://business.adobe.com/kr/customer-success-stories/coca-cola-case-study-personalization.html: "Adobe Commerce integration gave us visibility into every consumer touchpoint."

### IBM (mid)  → /ibm.md
- note: IBM built a unified foundation for authoring, governing, and publishing its large technical-content estate with Adobe Experience Manager Guides. The customer-specific contract value is not disclosed.
- [confirms] Adobe (EN, ir, published 2026-08-03) https://business.adobe.com/resources/webinars/ibm-content-at-scale-aem-guides.html: "IBM launched a bold initiative to build a unified, intelligent content foundation, powered by Adobe Experience Manager Guides."

### 태피스트리 (mid)  → /tapestry.md
- note: Adobe provides the Firefly custom models and services that Tapestry uses for Coach product design, digital twins, and merchandising content, while fees and contract value are undisclosed.
- [confirms] AI Matters (KO, news, published 2025-01-21) https://aimatters.co.kr/news-report/ai-news/12764/: "Tapestry adopted Adobe Firefly generative AI to reshape its product-design process."
- [confirms] Adobe (EN, news, published 2025-01-15) https://business.adobe.com/uk/blog/coach-reimagines-handbag-design-process-with-adobe-firefly-generative-ai: "The Tapestry team gathered a set of images of existing Coach handbags and used them for training."

Reverse side: https://valuechain.wiki/adobe/suppliers.md · Ripple: https://valuechain.wiki/adobe/ripple.md

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Full node: https://valuechain.wiki/adobe.md · JSON: https://valuechain.wiki/adobe.json